HUGO BACH

PR · Communication · Sport · Content & Technology

Bratislava, Slovakia

Communication is our business.

It is not enough to know who you are. Others have to understand it too.

You know what. We know how.

Who we are

HUGO BACH is a communications agency based in Bratislava. Since 2013 we have been helping companies, organisations and brands explain complex things clearly, precisely and persuasively. Our deepest experience lies in industry, real estate development, technology, fintech and sport.

More about us →

How we work

Facts first. Arguments next. Innovation where it makes sense.

We don’t build communication on effects. We build it on understanding the problem, thorough preparation and the ability to get the right information to the right audience.

Innovation

Communication changes along with technology. HUGO BACH connects PR and content with AI, automated streaming, broadcast technology, data integrations and signal distribution to TV and OTT platforms. We can design a solution, build or integrate it, and take it into live operation. Content delivery, where we were among the pioneers in the company’s early days, is today just one part of a much broader technology know-how.

Facts

If the facts don’t fit the theory, change the facts, Albert Einstein once said. Since the man behind the theory of relativity surely knew a thing or two about it, we like to see things from an alternative angle.

Arguments

If the public thinks you have a problem, then you have a problem. We don’t fight journalists. We explain, we make the argument and we help people understand.

client relationships have lasted more than 10 years.

PPS Group • OFZ • Slovak Ice Hockey Federation

Long-term relationships matter more to us than one-off impact. We have worked with PPS Group, OFZ and the Slovak Ice Hockey Federation for more than ten years.

A few figures that matter

accredited media at events we have managed

API, AI and data integrations

countries our clients come from

guests at a single event we fully delivered and organised

What we do

We do what we enjoy. And we work best where communication, sport, content and technology meet.

Everything we do →

PR & Communication

Reputation can’t be bought with a single article. It is built over time, consistently, and with an understanding of both the media and the business. We provide media relations, crisis communication, strategic consultancy, media training, social media management, online communication and spokesperson support. When needed, we also put on the event and take care of its media outcome.

Media Relations
Crisis Communication
Strategic Consultancy
Media Training
Social Media Management
Online Communication
Spokesperson Support
Event Communication

Sports & Events

IIHF U18 2026 – media operations in the arena

We know sport from the pitch, the stands and the TV broadcast. We handle communication for sports federations, clubs, athletes and events, as well as media operations, event management, hospitality and production. Our experience covers ice hockey, golf, motorsport, skiing and basketball – from local tournaments to international championships and major broadcast projects.

Sports Marketing & Communication
Media Operations
Broadcast Coordination
Event Organisation
Tournament Management
Hospitality

Content Production & Technology

Content no longer ends with an article or a video. We connect broadcast production, photo and video, corporate media, streaming and OTT, signal distribution, data integrations, AI agents and AI-driven camera systems. We can design the technology, integrate it and take it into live operation. Content delivery, where we were among the pioneers in the company’s early days, is today one part of a broader technology know-how.

Broadcast Production
Video Production
Photography
Industrial Photography
Corporate Publishing
Streaming / OTT
Signal Distribution
AI Solutions / AI Agents
AI-driven Camera Systems
Data & Technology Integration
Content Delivery

International Experience

Business has no borders. Neither does our communication.

We work for Slovak companies as well as the headquarters of multinational groups. The HUGO BACH team works fluently in English and Spanish, and we can also look after German-speaking clients. We have worked with clients and partners from Germany, Denmark, Finland, Luxembourg, Spain, Sweden, the USA and the United Arab Emirates.

On projects such as Evonik Industries we work directly with the headquarters in Essen. In sport we coordinate with the IIHF and international broadcasters. On technology we also work with partners such as Mediapro and Spiideo. Global Payments is an example of our current work in business development and fintech.

Who we represent

Current clients

Our clients change; the relationships stay. Below are the companies and organisations we represent today, and selected brands we have worked for in the past.

Brands we have worked for in the past.

Selected past references

Projects and references →

Selected projects

What we have worked on, and for whom.

All projects →

Evonik – groundbreaking of the RAMSES project with the media

Industry

Vydrica, right below Bratislava Castle.

We are based in Vydrica – a new urban quarter in Bratislava’s Podhradie, right below Bratislava Castle. We worked on the Vydrica project for almost five years. In the end, we moved in ourselves.

Floriánska 15, 811 02 Bratislava – Old Town

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