Hugo Bach

Current client

Slovak Ice Hockey Federation (SZĽH)

From crisis communication through social media to the television agenda and the IIHF U18 World Championship 2026.

Sector
Sport and broadcast
Working together
Since 2015
Status
Current client

We began working with Slovak hockey on crisis communication in 2015. Later we took over standard communication, media relations and social media; we created the Instagram and TikTok accounts of Slovak hockey and produced terabytes of photo and video content. Today the emphasis has shifted to the television agenda: we advise on signal production and distribution to TV and OTT platforms, and we connect Slovak and foreign broadcasters. From September 2026 we also handle the television agenda for the Tipsport liga.

At the 2026 IIHF U18 World Championship, besides PR we handled media operations, content for the video cubes, running the production control rooms at both stadiums, a live camera feed in the stands and the integration of data from the Wisehockey system. The project required direct coordination with the IIHF and international partners.

IIHF U18 2026 – broadcast at a match
IIHF U18 2026 – broadcast at a match
SZĽH – press conference for the IIHF U18 2026
SZĽH – press conference for the IIHF U18 2026
IIHF U18 2026 – behind the scenes of media operations
IIHF U18 2026 – behind the scenes of media operations
IIHF U18 2026 – media operations in the arena
IIHF U18 2026 – media operations in the arena